A Study on the User Value of the ScienceNet Blog

Abstract: [Purpose/significance] The development of academic blogs is closely related to the use of users. The paper explores the user value which guides users to use academic blogs, and analyzes the relationship among user values. [Method/process] Based on Woodruff’s customer value hierarchical model, the paper conducted semi-structured interviews with 10 ScienceNet blog’ users through the laddering theory, and then encoded the interview content. [Result/conclusion] This paper creates the comprehensive correlation matrix of customer value of ScienceNet blog, and builds the user value hierarchy model. It also finds four value chains: blog writing--accomplishment, blog reading--academic communication, recommendation-- communication effect, mutual friendship--academic communication.