Subjects: Library Science，Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] The evaluation of the influence of WeChat official accounts can help enterprises to objectively judge the value of WeChat official accounts, and instruct the media of WeChat to take effective measures to improve their influence. [Method/process] Based on information entropy theory, the theoretical model and mathematical model of WeChat official accounts influence evaluation are constructed, and 4 876 WeChat official accounts are taken as samples to carry out an empirical study. Compared with the Qing Bo index and the new index, finally, it puts forward the countermeasures to enhance the influence of WeChat official accounts. [Result/conclusion] The model is complete and rich in variable evaluation. It can amend the data deviation of the influence of the article fraud, and the effect of evaluation is better, and it can reflect the value of the WeChat official accounts more.
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