Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] To remedy the lack of customized design of promotional message, this paper proposed a new idea based on content marketing theory to improve the effectiveness of digital reading promotion and stimulate people’s deep digital reading behavior. [Method/process] Focusing on the perspective of promotional message, this paper constructed a content marketing mechanism about deep digital reading promotion by adopting the content marketing theory and combining with the definition and characteristics of deep digital reading promotion. [Result/conclusion] The characteristics of deep digital reading promotion based on content marketing are mainly reflected in the design, creation and dissemination of promotional message. At the same time, the six elements of target users, promotion objects, promotion subjects, promotion channels, promotion strategies and promotion evaluations are reshaped. Specifically,with the promotional message as the link, the strong connection between the target users and the promotion objects is realized through valuable content, and supported by promotion channels and promotion strategies.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] This paper defines the concept of smart reading service, sorts out the relevant researches in recent 3 years in China, and provides reference for the research and development in this field.[Method/process] The relevant researches in China since 2017 were searched through CNKI, relevant research literature was combed, research hotspot was analyzed, analysis framework of smart reading service was summarized, and future research was prospected.[Result/conclusion] Since 2017, the domestic researches of smart reading service mainly include smart reading service system and platform, users, service content and strategy, service evaluation, service management, etc. Smart reading service content and strategy, users are two hot research directions, and big data and artificial intelligence technology, virtual reality technology are the hot research topics. Smart reading service will be a research hotspot in the future, and technology and users will be the focus of future research.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] The readiness of government data opening is the perfection of the preparation for providing higher value data to the society, which is the foundation and support of open data. Based on the analysis of the influencing factors of local governments’ data openness readiness, this paper proposes the path to promote the sustainable practice of data openness. [Method/process] Using qualitative comparative analysis method (QCA), the data openness readiness policies of 13 provincial governments are taken as the research samples. This paper analyzes the "combined effect" and "interactive relationship" of various factors affecting the readiness of government data opening. [Result/conclusion] The study found that security assurance is an indispensable prerequisite for high readiness for government data openness. The four elements of data management, data utilization, departmental responsibilities, and security assurance must be available at the same time. Text effectiveness and leadership public support are used in the form of auxiliary conditions combined with data management, data utilization, security assurance, and departmental responsibilities.
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